How to set up a Facebook page for business

Facebook is the world’s largest and most popular social media platform. In June 2015, Facebook recorded an astronomical 900 million estimated unique monthly visitors, which is two thirds more than that of the second most popular network Twitter.

With so many people users, you can understand why many businesses choose Facebook to target their market. Maybe you got stuck half way through creating your profile, or maybe you’re a newbie to Facebook. Either way, this “how to” article will help you get your Facebook business page up and running fast.

1.    Create a page from your account

If you don’t already have an account, your first step is to sign up to Facebook. Then you can create a page from your account by selecting “Create Page” from the drop down arrow menu in the top-right corner.

2.    Choose a business category

This is a fundamental step as it will determine the feature set available on your page, such as check-ins, ratings and reviews. The categories available include:

  • Local business or place – A good choice if you want to give people the option to check-in at your location or review your business.
  • Company, organisation or institution – A good option if your entity is not location-dependent.
  • Brand or product – This category is ideal if your brand is sold through a variety of retailers, as in you don’t need to designate a physical address.
  • Artist, band or public figure – Choose this category if you want to market yourself separately from your Facebook personal profile.
  • Entertainment – A good choice if your page is related to books, magazines, movies, music or sports, but not individuals.
  • Cause or community – If your page doesn’t fit under any of the other categories, this is probably your best bet.

3.    Add your company details

Once you’ve selected your category, you’ll be prompted to enter some basic information about your business and to agree to Facebook’s terms and conditions. You’ll need to include things like your business name, location, web address and description.

This process is relatively straightforward. What can take time is choosing the right profile photo (ideally 180 x 180 pixels) and considering your preferred page audience so Facebook knows who should see your page. If you misjudge your market, it could have big consequences down the track. That’s why it makes sense to use a digital agency like iFactory to craft a digital marketing strategy and clearly define your target market.

4.    It’s alive! Now edit your settings

Once you’ve entered the basic page information, your Facebook page is published and live, albeit incredibly empty-looking. Before you start editing, it might be a good idea to keep your page private until it’s completed. You can do this in Page Setting (top-right corner) under Page Visibility, by ticking “Unpublish Page”.

While you’re in settings, it’s a good idea to browse through the options and change as required. For example, under Page Roles, you can add people who will be able to perform specific tasks on your business page. Under Featured, you can choose to highlight pages that you Like as Featured Pages. This may be useful if your business falls under the umbrella of a larger company or organisation.

5.    Build your profile

Now it’s time to really craft your page.

  • Create a Facebook cover photo – This is an 851 x 315 pixel image that appears at the top of your Facebook page. It should visually represent your business or brand. Again, here is where partnering with a digital and creative agency like iFactory can help.
  • Complete your About info – Beneath your cover photo there’s a menu option, About. Depending on the category chosen, you’ll be able to fill in detailed information, some of which will be displayed in different locations on your page.

Now, you’re free to republish your website (go back into your Settings) and start posting updates.

Need some help?

To see some great business page examples, visit Facebook Pages or check out Facebook’s quick video tutorial. You can also visit the iFactory blog for a whole host of useful tips on how to make Facebook work for you, like:

If you want to make the most of your social media presence, iFactory can help devise and execute a targeted digital marketing strategy to help drive your business further. As Brisbane’s premier digital and creative agency, iFactory provides exceptionally crafted digital solutions. Contact iFactory today.

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