Writing for your audience (rather than for the search engines) is generally the best approach to making your content reach a wider audience. […]
Write for the person, not the keywords
How to work with multi-regional and multilingual sites
Thanks to the global nature of the internet (it’s called the World Wide Web for a reason, you know), there are many websites that, due to their diverse audience or locale, require the use of multiple languages in their text. A side effect of this is that there are potential SEO issues that come with […]
How to push the importance of SEO to your boss
It’s a familiar story. The company website is ranking poorly. You know that SEO will help, but the boss won’t hear it. Maybe they’re of a certain generation or maybe it’s simply not on their radar. Sound familiar? Making your website “search engine friendly” (search engine optimisation, aka SEO) is a low-cost marketing option when […]