Why you need to invest in email marketing

Email marketing is one of the most successful online digital marketing platforms. Here are three reasons on why you should use email marketing.


Most companies in Brisbane know that digital marketing is vital for business success, but very few know where to start, or what to spend. For organisations that are just beginning the marketing journey, one of the most cost effective methods of marketing is email marketing. Emails are the bane of many people’s existence, but everyone has them, and everyone reads them. Here are three reasons on why email marketing is one of the best start out forms of marketing in the digital marketing space.

The number of email users worldwide is forecasted to rise to 2.9 billion users by 2019.
(Source: Statista, 2016)

1. Email marketing is easy

The chances are high that a company that is commencing email marketing already has consumers, clients or a database. All they need next is content. A skilled digital agency can craft the perfect email that is both desktop and mobile friendly. All the company needs to do is to provide the content and the database, and an easy and effective marketing campaign is underway.

It is reported that for every dollar spent on email marketing, an average of $44 dollar return on investment is realised.
(Source: Campaign Monitor, 2016)

3. Email marketing is cheap

Emails do not cost anything to receive, so the consumer is less likely to feel pressured or put out when receiving one. Email marketing also costs next to nothing to conduct and it allows a company to reach a high amount of consumers, or potential consumers, instantly. If you are too busy or are not confident with your skills to manage the high volume of emails, design and responses, there are great digital agencies who will manage it at a low cost.

Email recipients who favour mobile-aware email marketing designs rose from 15% in 2015 to 27% in 2016.
(Source: Litmus, 2016)

3. Email marketing is versatile

Unlike traditional above or below the line marketing, email marketing can change at any point, it is a constant moving ship. The frequency and content is entirely managed by the company and it is easy to promote deals, offer specials or coupons to drive sales or to educate the consumer.

Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
(Source: Mailchimp, 2016)

Email marketing can be managed and reported on. A company will be able to instantly assess who is opening their emails, what they are clicking on and what they need to focus on in the future. The data collected from email marketing is priceless and can be utilised to drive further sales and revenue.

iFactory are renowned Digital agency in Brisbane for our email marketing skills. Boasting a mix of passionate digital designers, web developers and digital marketing specialists, we can easily use our years of combined experience to develop the perfect email marketing campaign for anyone. Get in touch by giving us a call on 07 3844 0577.

More email marketing statistics

Email marketing is one of the most successful online digital marketing platforms. Here are some of the top statistics we have compiled that will show you just how vital email marketing is to your digital marketing strategy.

The overall average Open Rate has been steady for some time now and is tracking in the 30’s. There is much more variation within industries.

The most popular days to send emails are Tuesday, Wednesdays, and Thursdays, but since these days are so popular, you may have a better chance at an open rate if you send them on Mondays and Fridays instead.

Open rates are highest, around 24%, from the hours of 6pm-11pm, or after work.
(Source:Campaign Monitor)

Over the last five years we have seen mobile opens increase from a mere 10%.

Emails with personalised subject lines are 26% more likely to be opened.

2% of emails now contain an emoji in the subject line, which may help with conversion.
(Source: Salesforce)

Over the years desktop clients have decreased in popularity and have seen a rise in webmail clients being used.
(Source: Vision6)

The most popular day to send fluctuates between Wednesday and Thursday with little difference between them. All weekdays are seeing quite even open rates with the weekend decreasing slightly.
(Source: Vision6)

Overall average Click Through Rates (CTR) has ranged between 4.5% and 6% over the last 12 months.
(Source:​ Vision6)

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