13 visual content marketing statistics you need to know

13 visual content marketing statistics you need to know

The popularity and success of visual content marketing has been growing at a shocking rate in recent years, and it shows no sign of stopping. No matter your business, content marketing through digital channels is vital to build success, and here are some of the surprising statistics that prove it.

  1. An estimated 84% of communications will be visually based by 2018. This includes social media, websites, and videos. 
  2. Around 79% of internet traffic is predicted to be video content by the same year. 
  3. People are 85% more likely to buy a product online after seeing a video about it, meaning that the creation of a video can pay real dividends in the long-run.
  4. Studies have shown that the average person gets distracted every eight seconds, and that some people can become distracted in less than three seconds. If you’re hoping to hold their attention, your visual content will need to be more engaging than ever before. 
  5. Social media posts that include images produce a 650% higher engagement rate with their readers than standard posts without visuals.
  6. Social media posts with videos attached attract three times more links than those without.
  7. In the last year, the number of videos that appear in Facebook’s news feed has increased 3.6X. 
  8. Similarly, tweets with pictures, GIFs or videos attached earned around 18% more clicks, 89% more favourites, and 150% more retweets, according to the social media marketing platform Buffer.
  9. People form a first impression in around 50 milliseconds, research has found. This means that an eye-catching visual may be the difference between a share, a like, a purchase, an enquiry, or simply nothing at all.
  10. 10. 81% of people only skim read content online, with experts suggesting that only around 20 – 28% of the total online content viewed is actually read properly. If you can convey that information in a picture or video instead, you’re far more likely to hold your audience’s attention.
  11. Pinterest’s active user base has increased by 111% in the last year
  12. Likewise, Instagram’s active user base has increased by 64%, meaning that visual sharing is already outstripping simple text communication.
  13. The visual sharing platform Snapchat boasts an incredible six billion video views every single day.

It’s obvious from these statistics that visual content is already the new “big thing” in marketing, but not everyone knows how to make the best use of it. At iFactory, we are able to deliver website design, eCommerce help, internet marketing and systems integration for your business. 

Our growing team of digital professionals are perfectly placed to support, advise, and create engaging visual content for companies both large and small. We can provide your business with professional and market-driven solutions for your visual content and marketing needs.

If you need help joining the new wave of digital marketing, get in touch with us today, and we can help you take your business to the next level.

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