4 ways to keep visitors on your website for longer

4 ways to keep visitors on your website for longer

In this competitive world of online marketing, businesses need to ensure they are keeping website visitors engaged. Otherwise, you will lose potential customers too soon and they may never visit your site again. Holding their interest does not need to be difficult, but it is essential to increase your chance of sales and interaction. Here are four ways to keep visitors on your website for longer.

1. Videos and images

A picture paints a thousand words and most people are more likely to engage with visual media than bulks of text. Images and videos are a great way to hold a visitor's interest and keep them on your website for longer. Your content should be informative and interesting and explain what you need them to know without the need for too much writing. 

2. Clear layout with easy navigation 

Make sure your website layout is clear and that it is easy to navigate to other pages. This can include having a clear and reactive menu bar and links that are easy to find and click through. If a site visitor can't move from your home page they're likely to leave your site pretty soon. But making it easy for them to visit other pages on your website will hold their attention for much longer. 

3. Compatibility over devices 

Your website should not just be suitable for desktop or laptop use, but compatible on mobile/tablet devices too. If someone using their mobile to browse can't navigate your site they will lose interest quickly. Always ensure your web design is responsive and adaptable to be used on multiple device types without compromising the quality of your site's appearance. 

4. Make sure your site is quick to load

People do not like to be kept waiting and if your website is slow to load then visitors will look for another company. All pages should load quickly, to encourage a high click-through rate and to hold attention for maximum effect. 

To avoid any of these problems and to get the most out of your website, contact iFactory today. Offering top quality website design in Brisbane, we can help you build a website that gets the most out of every visitor.

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