email marketing

5 reasons why email is still king of ROI

The internet marketing world changes at lightning speed – but some of the oldest forms of ecommerce marketing are still the most effective. 

In fact, time and time again email marketing has been found to deliver the best ROI of any online advertising - and here are five reasons why:

1. Don’t spend a lot of money – just a little time

The downside of PPC advertising such as Adwords and Facebook is that unless properly optimised, you can spend a lot of money without seeing results.

With email marketing, your only real investment is time, which allows you to refine and improve your strategy without burning through money in the process.

Men and women are equally likely to convert from an email opened on a desktop -- but women are more likely to convert on a tablet, and men are more likely to convert on a phone.

2. Quickly establish your message and your brand

Email is perfect to establish the ‘voice’ of your brand.

In a world where people are seeking authenticity, email gives you direct communication with your customers ‘one on one’, and allows you speak honestly and from the heart. In the online marketing world, that can really set you apart.

3. Talk directly to people that are waiting to hear from you

Rather than putting your message out into the world for everyone to see (or ignore), email marketing allows you to talk directly to customers that already have interest in your business. This means you can concentrate your energy on nurturing warm prospects and (potentially repeat) customers.

CTRs are 47% higher for B2B email campaigns than B2C email campaigns.

4. Email automation = more revenue + more free time

Marketing that can analyse data and optimise itself? Sounds too good to be true, doesn’t it? Email automation can achieve almost any outcome, such as introducing your brand to new clients, following up abandoned shopping carts and reengaging previous customers. Automation allows you to reach more people with less work, and generate more revenue without any extra effort.

Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.

5. Turn your ‘customers’ into ‘clients’

The lifeblood of many companies is repeat business – turning a one-off ‘customer’ into a lifelong ‘client’. Email marketing allows you to stay in direct contact with your customer base, keeping them engaged with your brand and ensuring that your business stays front of mind.

59% of B2B marketers say email is their most effective channel in terms of revenue generation.

Do you want to take your email marketing to the next level? At iFactory we can make that happen.

We have been one of Brisbane’s leading digital and creative agencies since 2004. We specialise in website design, digital and social media marketing – and of course email marketing and email optimisation. Contact us and we’ll be happy to talk with you about your customised website and email marketing needs.

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