Creating video content for digital marketing: 5 tips

Creating video content for digital marketing: 5 tips

There's no denying the ever-growing prevalence of video content in the digital space. From social media, to premium digital display advertising placements, and particularly YouTube, video has become one of the most powerful ways to deliver your digital marketing message. 

Whether you're a start-up business or a more mature corporation, creating engaging pieces for social media or high quality video for digital display, here are some important tips to remember:

1. Start with a clear objective.

Your purpose should be clear from start to finish. Be concise in your brief and make sure that your objective forms the basis for your video content. Is the video being used in website development or social media? Keep the placement in mind when you're setting your video objective. 

2. Inform, but remember to entertain.

Because you've set an objective, it's likely that you have something to explain to the consumer. Remember that, especially if you're interrupting the consumer's viewing of another piece of content, they will be looking for entertainment. If your content is amusing or emotional, you can expect a more connected reaction to your video content. 

3. Tell a story. 

Story lines with some intrigue that leave the viewer questioning what will happen next are going to be more likely to hold their attention and to ensure watch-through from start to finish. Leave a cliff hanger for the last moments to guarantee views to 100%!

4. Length is everything. Keep it brief!

According to Hubspot, 5% of viewers will stop watching a video after one minute and 60% will stop watching after two minutes. Keep this in mind when putting together your video content. Focus on powerful content that is delivered in a clear and concise way. 

5. It's all about Micro Moments. 

The masters of capturing customers at exactly the right moment in their digital journey, Google, of course, have a lot to say about the moments in time between the research and purchase stages following a reaction to digital marketing. Check out the video for this perfect example of an engaging and purposeful video from Google themselves.

Want to learn more about what video content can do for your digital marketing strategy and your web content? Contact iFactory today. With 10 years of experience in award-winning website design and website development, including digital strategy and marketing, we can assist you with all of your digital marketing needs.


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