Google confirms links still key in search engine optimisation

Google confirms links still key in SEO

Links mean rankings, rankings mean visitors.

There is no denying the importance of search engine optimisation (SEO) when it comes to making your website easy to navigate; not only for users, but for search engines also. Search engines are developing in sophistication daily - their algorithms becoming more and more complex by the second. As the user, you of course don’t need to understand how they operate; you simply need to know what SEO does, and how it can enhance your website by attracting user traffic.

Google, the most frequently used search engine globally, states links mean rankings, and rankings mean visitors. Basically; if your site has strong and attractive links, things that online users are searching and wanting to find, it will rank highly on search engines.

Once it ranks highly on those search engines, it is exposed to an ever-increasing audience of information 
consumers, some of whom may not even be searching for your site, but come across it as a result of similar searches and SEO on your part.

“Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.”
Matt Cutts, Google

Google recently stated, following updates to their algorithms that contrary to what many web users were saying, links were still one of the most imperative factors in Google’s ranking system. In other words Google highlighted that if your site does not have the right links; it simply will not achieve high rankings and the subsequent high volumes of visitors. The more backlinks a web page has pointing back to it, the more user traffic it will see; backlinks being the hyperlinks directing users from one web page to another website.

In contrast to what some online users believe, Google has stated it will continue to use links, in particular backlinks, to determine a page’s visitor frequency, and in turn assess what best serves the needs of the users searching for specific content.

“Backlinks still have many, many years left in them [...] for the next few years, will continue to use links in order to assess the basic reputation of pages and websites.”
Matt Cutts, Google

We at iFactory, like Google, believe links are one of the key factors in ensuring the constant growth of your websites popularity. Being one of Brisbane’s premier digital agencies, the team at iFactory can help you by offering the best advice on how to maximise your business, and use SEO and links effectively to increase the flow of visitors to your web page. 

As Google says, “links mean rankings, rankings mean visitors”. 

So get in touch with iFactory, and learn how to better digitally market your business, to ensure it ranks higher on search engines such as Google, in turn driving more enquiries and sales to your online presence. That's what iFactory are here for - to help you out. If you'd like to know more, please don't hesitate to call us.

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