How would an artist or an analyst view your website? The obvious answer is: with very different eyes. […]
Social media’s gold rush
Social media has been present since the mid-2000s, but its rapid increase of power since 2010 has prompted many to ask, “How does it affect me?” […]
How to define your target audience in 4 steps
When building a business, one of the key starting points is to define your target audience. Perhaps you’re about to start some digital marketing for an ecommerce site that sells wooden toys or maybe you’d like to sell high powered luxury yachts to the wealthy – how are you going to catch their attention if […]