How to choose the right digital agency for your business
But when you really break it down, it’s about weighing up whether your business has the internal capability and capacity to craft and manage an effective digital strategy that will create more leads online.
But when you really break it down, it’s about weighing up whether your business has the internal capability and capacity to craft and manage an effective digital strategy that will create more leads online.
If you’re looking for a digital marketing agency to fill the void, here’s how to find one that’s the right fit for your business.
See how well they market themselves
Before making contact with the first digital agency on your list, take a look at their blog and social channels. Their blog should be packed full of interesting articles, and they should be active on a range of social networks.
When you do make contact, ask how much traffic their blog generates. You could also ask about how many leads their website generates. If the agency stumbles on their own metrics, it may be a good indication of their capability or experience.
Find out what services they provide
Make sure you understand the gamut of services they provide. For example, some digital agencies focus solely on search engine optimisation (SEO), so wouldn’t be able to help with any web design or social media marketing for example.
If you’re looking to establish a long-term relationship, you’ll likely want an agency with a foundation in digital strategy and has expertise in things like:
- Social media marketing
- Email marketing
- Online advertising
- Search engine optimisation (SEO)
- Content marketing (aka blogging)
Understand how services are priced or packaged
When choosing a digital agency it’s important to compare apples with apples. Don’t just look at the final price without understanding what’s included/excluded, how much time they’ll spend on the project, whether it’s a prepaid or a monthly retainer, or how work outside the project scope will be priced.
Find out who’ll manage your account
When you engage a digital agency, success of a campaign can often depend on who manages your account. That’s why it’s a good idea to find out a bit about the person responsible for setting and driving your digital strategy. What are their qualifications/experience? How long have they been with the agency? It’s also quite acceptable to go hunting for their profile on LinkedIn.
Know how success is measured
The great thing about digital is that everything can be measured. You want to know how your chosen digital agency will deliver return on investment (ROI), not just how many views or likes you get on any given tweet.
Key metrics you should expect an agency to report on include:
- Website traffic
- Bounce rates
- Visit duration
- Subscribers
- Leads produced
- Sales
Ultimately, you want an agency who cares about these numbers as much as you do.
Above all it’s important to keep in mind that you get what you pay for. Know your budget beforehand, but don’t go with your third choice just to save money. Don’t sacrifice quality and potentially miss out on business.
At iFactory, you can customise a digital marketing and creative services package to suit your needs and budget. For a free consultation, contact our team in Brisbane or let our work speak for itself by visiting our social channels and blog.
