Most people think of Hong Kong or Singapore as key hubs of the Asia-Pacific region and that might be true when it comes to banking or data centres; but in the case of digital marketing, recent data suggests Australia is leading the way. Australia is gradually catching up to countries such as the USA and […]
What can we expect from Apple in 2014? Well of course Apple is notoriously tight-lipped about what’s to come so not much comes directly from them until they deliberately make announcements but that doesn’t stop Apple analysts and devotees attempting to piece together snippets of information in an attempt to peer into the future. It’s […]
Australian businesses are increasingly concerned with digital marketing, according to the latest APAC Digital Marketing Performance Dashboard Report, but although we’re leading the Asia-Pacific region in embracing digital, we’re still lagging the rest of the world in our commitment to digital. Australian companies slow to embrace digital marketing The APAC report rates each country in […]
Smartphones, tablets and a seemingly insatiable desire for digital content will soon see consumers crack the $1 trillion mark in digital media and technology spending according to a recently released forecast by PQ media. The PQ media research has revealed that consumer spending on digital media such as broadband and wireless, software, devices and related […]
Earlier this year, the Google Maps app underwent a major redesign. Now, with loads of new features and extremely rich visuals and local detail, it’s an incredibly helpful service for users as well as a powerful tool for businesses. Here are just five of the new features we love about the new Google Maps app. […]
With more than one billion active Facebook users around the world and twelve million Australians checking in weekly, Facebook usage data can provide some pretty interesting insights into the things we liked, talked about and shared throughout the year. Here’s some of what mattered to Australians on Facebook in 2013. The MCG is among the […]
When it comes to email marketing, desktop has traditionally outperformed mobile across most areas, but as a recent Consumer Purchase Behaviour Q3 report delivered by email marketing company YesMail reveals, this is changing fast. Smart marketers are now gearing up with the knowledge and skills to truly capitalise on the opportunities that come with selling […]
One of the fastest growing chunks of advertising budgets is mobile, with a 75% increase in mobile ad expenditure recorded by research firm AdAge for 2013. Now that the majority of Australians have a smartphone and many also have tablets, the mobile market is presenting some exciting opportunities for advertisers to reach a highly targeted […]
It’s a start-up dream come true… the stuff that keeps webpreneurs and developers up late working away on the next big idea to take the world by storm. It’s hard to believe that just 7 years ago, no one had heard of Twitter. Well, almost no one. The brainchild of Jack Dorsey, Biz Stone and […]
Google is an undeniable force in making or breaking your presence online. The recipe which determines the pagerank of your website for a particular term is made up of over 200 ingredients. How Google decides to rank a site in a page of results is referred to as the ranking algorithm. Recently Google unveiled their […]