Tag: brand archetypes

What’s your brand archetype? Part one

What’s your brand archetype?

When you look at successful brands, such as Disney, Apple and Harley Davidson, you get a strong sense of their identity. Apple is creative, Disney is a visionary and Harley Davidson is a bit of a rebel. Their identity is generally mirrored with that of their customers. These personalities aren’t unique to these brands. In […]

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