Every business has one or a number of the primary brand archetypes. We look at the brands that do it well and what marketing their customers enjoy. […]
What’s your brand archetype? Part two
What’s your brand archetype? Part one
When you look at successful brands, such as Disney, Apple and Harley Davidson, you get a strong sense of their identity. Apple is creative, Disney is a visionary and Harley Davidson is a bit of a rebel. Their identity is generally mirrored with that of their customers. These personalities aren’t unique to these brands. In […]