It is official now that Google Chrome is the number one internet browser. What’s more it is number one across the entire developed world too. At present Google Chrome claims 43% of the global market for internet browser choice. The use of the internet browser popularity varies across particular regions but overall it claims overwhelming […]
Biggest Trends In Logo Design For 2013
Logo design can be an integral process in a business’ marketing strategy. It can appear as a simple task amongst more complicated strategy, but this is misleading as a poorly executed logo will not only affect your public perception but your bottom line as well. A logo design defines your company; it creates personality and […]
Google Glass – The Future
We can all agree on the fact that technology is getting harder, better, faster, stronger (Thanks Daft Punk). Every day news sites report on the emerging technologies which are not only shaping our future but the way in which we interact with the internet and the world around us. Google Glass is just one of […]
Casetop Makes Your Smart Phone a Laptop
We have an obsession with smart phones and why not? They are outstanding evolutions of technology that allow us to email, talk, listen to music, search for information and shoot cartoon birds at stick houses on the go. A smart phone seems a logical extension of our internet fixation and we welcomed them with open […]
Responsive Web Design
The Issue with Web Design With the proliferation of mobile devices such as smart phones and tablets there is a need to create web content for their screen size, resolution and user demographic. Responsive web design is about generating code that can translate web design to mobile devices. Considering half of all internet searches take […]
Top 6 Digital Marketing Trends For 2013
Digital marketing is the new feather in the traditional marketer’s cap. It is an ever-growing part of our technological lives and continues to develop at light-speed (right, Spok?). In light of so much movement and change in the digital marketing arena it is important that both the marketing specialist and the client step back from […]
Two-Way Conversations in Social Media Marketing
Social Media is a very effective tool for marketing your business online. Since its inception there has been a growing need to execute the accounts with clear intention and vetted content. Ideally your social media accounts should aim to engage your followers to give the perception they are interacting with a real person rather than […]
Your Business Goals and Website Design
The unshakable development of the online world is reshaping the face of business. Your online presence is the most important aspect of your brand and if you don’t have one yet, or you have a poorly executed web design you may as well be invisible. With over 50% of people searching online before engaging with […]
Get Serious About Mobile Facebook Advertising
Even if you have not buckled under the pressure of social media and the role it plays in our technological lives you should have noticed it turning your friends, family, colleagues and public transport companions into zombies. The evolution of social media is rapid and impenetrable as it overtakes more traditional measures of advertising such […]
10 Things to Know About App Development
Technology has created a seamless approach between websites and apps (acknowledgement to HTML5, CSS3 and JavaScript for this) so there is a demand for app development that meets the needs for the growing market of device’s used to access the internet. A developer can make two choices; firstly, they can use the original website and […]