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With a bewildering number of social channels now available for download, it can be hard to keep up and even harder to know which ones should form part of your digital strategy. But, don’t worry. You can stop spiralling. We’re here to help. In our newest blog series, we give you the facts about several […]
How do you know which social media platforms are best for your brand? As with most business decisions, it’s about weighing up the pros and cons. First you need to pinpoint your market and understand which platforms they are using and why. It’s also helpful to identify which mediums will best sell your business – […]
Today, there are in excess of 200 major active social media and networking sites. Most people would be familiar with the big six networks – Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+ – and many will use these for marketing purposes. However, these platforms have become so saturated with brands, it can be hard to […]
There are so many social media sites out there now, it’s overwhelming. It’s hard to even count the ways we can connect and share information with people across the world. With so many inventive and engaging ways to communicate, it’s difficult to know which ones will be effective marketing tools for your business. Venturing beyond […]
Is there such a thing as the perfect Facebook post? Almost every minute Facebook’s News Feed churns through content with many posts failing to get the reach they deserve. Sometimes it’s the smallest detail that can make the biggest difference, which is why it’s crucial to constantly keep up with best practice. User behaviour is […]
The internet has too much information to amble through in search of the golden content marketing concept, and sometimes taking coffee breaks or a stroll around the block for “ideation time” isn’t an option when deadlines are concerned. We’ve found that the best way to keep ideas coming is to stay on top of the […]
In the past few years, Facebook has shifted from being one of the most easily accessible social media platforms for content marketing into one of the most complex. Not to use, that is, given that Facebook has one of the most user-friendly interfaces on the web, but in terms of being able to effectively reach […]
With social media channels becoming more dynamic than ever before, it’s little surprise to hear that communication giant Twitter is launching a brand new feature: integrated video. Much like Instagram, video on Twitter allows you to snap, shoot and edit before uploading directly to the app and sharing with your followers. Available for both Android […]
YouTube’s stats are mind-blowing: 800 million unique visitors each month, 4 billion hours of video watched each month, and 72 hours of video uploaded each minute. With these numbers it’s no wonder YouTube is currently the world’s second largest search engine. However, successful digital marketing strategy should not rest solely on a platform’s popularity. Good […]
Digital marketers are always looking for a magic bullet; that single topic that invokes a rapid, compulsive almost tingly response in readers. Something that sends social media into a meltdown and catapults a brand to success overnight. Sometimes it’s pure dumb luck and sometimes it’s deliberate. It’s about tapping into the raw emotions of the […]