Want to make some eye-catching videos, but only have still images handy? Fear not, iFactory has you covered. […]
4 ways to create engaging video content from still images
Why videos are now such an integral part of digital marketing
When it comes to content marketing, the role of video is becoming increasingly clear. Today, companies are realising that video has a key role to play in the content marketing strategy. […]
Blogging for better business
In this article, we will look at the ways that businesses have been able to convert their blog to genuine sales. […]
How to make your website more trustworthy
Your website is your business’s shop front on the internet, so it has to be trustworthy or no one will visit it. Think about it, if you owned a store that looked suspicious and untrustworthy, would you expect people to come inside? Obviously not. Your website needs to show it’s worthy of potential customers’ trust, […]
A good blog is a consistent blog
You’ll struggle to get the blogging community to agree on this one, but one aspect of blogging is beyond doubt – blogging needs to be done consistently. […]
How many words are too many?
Who needs words anyway? Language and the written word are our key forms of communication, but with our ways and means of communicating undergoing radical change – at lightning pace – how can we get our message across? Readability refers to the way your reader understands your writing – and gets the message. Reading online […]
8 great tools that create content ideas
There are a wide range of tools available that can help you create new, engaging content that is relevant to your online audience. […]
5 ways to create a more engaging website
Whether your website’s main function is as a sales tool or an information portal, keeping readers engaged should be a top priority for any website. Why is engagement key? Statistics show that most website visitors will spend less than 15 seconds browsing before they lose interest. That could be just enough time for them to […]
What does a digital agency do?
You may have heard the term ‘digital agency’, but aren’t sure exactly what it means. A digital agency is a firm that specialises in digital marketing. […]
13 visual content marketing statistics you need to know
The popularity and success of visual content marketing has been growing at a shocking rate in recent years, and it shows no sign of stopping. No matter your business, content marketing through digital channels is vital to build success, and here are some of the surprising statistics that prove it. […]