Video is fast becoming one of the most consumable products on the web, with YouTube attracting over a billion users and representing one-third of audiences online. If you want to improve your content marketing and social media strategy, integrating video is an absolute must. Here we look at some must-know tricks to optimise your content […]
To get your Facebook fans liking, sharing and commenting you need an image that makes them stop in their tracks with content that’s irresistible. A post may be seen, but it takes something special to get fans to engage. A few short years ago, image posts were still a novelty and so naturally attracted greater […]
The iFactory blog is jam packed with up-to-date digital news, trends and tips. If you’ve ever wondered which posts our readers find most interesting, here are our top ten posts to date for 2015. 1. Top tips for success at a digital agency interview (Part 1) Know the role, know the process and know your […]
In case you missed it, Instagram has just announced that you can now share photos and videos in both portrait and landscape orientation. Until now, it’s been all too common to see truncated versions of images when scrolling through your Instagram feed. For many, Instagram’s traditional square format has left users feeling cheated, with friends […]
Video consumption is skyrocketing, there’s no doubt about it. In response, more brands are shifting their focus to visual storytelling shared through social media platforms like Facebook, Instagram and Twitter. This is especially true now, as research shows that simply posting photos drives the lowest organics reach. The social giant Facebook has seized on this […]
More people are turning to social media when looking for a place to eat or shop. We look to our friends and people like us for reviews and validation to confirm we’re making the right choice. Now there are even apps that learn what things you’re in to and show results based on your unique […]
When it comes to marketing your business through digital, it’s important to look beyond just your website. For local businesses, it can be as important to market your brand through various social media platforms, local directories and review sites. In our latest blog series, we’ve been taking an in depth look at so-called “fringe” social […]
Early adopters, young people, business people, entrepreneurs and professional writers are just a few of the types of people who use and post to Reddit each and every day. You may groan at the thought of learning another social media site, but Reddit may be exactly what you need to further your brand and business. […]
You may groan at the thought of building another social media profile to market your brand. It can take considerable time, effort and money to craft an effective social media campaign, which is why you want to make sure you invest in the right platforms. In our new blog series, we take an in depth […]
If you’re looking to make it big in the Chinese market, then you need to get on Weibo. The name literally translates as “microblog”, but there’s nothing micro about this social platform. In our new blog series, we take an in depth look at so-called “fringe” social platforms, with Weibo the focus for this article. […]