Digital marketers are always looking for a magic bullet; that single topic that invokes a rapid, compulsive almost tingly response in readers. Something that sends social media into a meltdown and catapults a brand to success overnight. Sometimes it’s pure dumb luck and sometimes it’s deliberate. It’s about tapping into the raw emotions of the […]
How to repurpose content for social media: Part Two
Repurposing content simply means taking content from one place and adapting it for another. In part one we looked at reasons for repurposing content and places you can find suitable content. If you haven’t read part one, check it out. In part two we get practical. Here are eight ways you can repurpose content: 1. […]
How to repurpose content for social media: Part One
Long gone are the days when you could get away with using social media to tell people what kind of sandwich you ate today. Today social media runs on content, and not just any old content: content people want to consume. There’s plenty of competing content out there, so yours has to be the best […]
What does a social media manager do?
Are you a great communicator? Do you love a challenge? Are you fascinated by the power of social media to influence people, instigate new trends and sell products and services? Do you enjoy harnessing your creative powers? Social media management might be the right career path for you. Here’s the lowdown on what it involves. […]
What is a copy deck?
We all like to think that writing is more of an art form than a technical exercise but when you’re writing copy for a company profile or website, there are always going to be rules and regulations. A holistic stream of consciousness that beams back it you from the page is all well and good, […]
7 Free Stock Photography Sites for Digital Marketing That We Love
We love photography. We love free. What could be better than putting the two together? We use a mixture of supplied, free stock and purchased stock from libraries such as iStock to create our graphic design, print design, content marketing, websites, videos, and animations for our client’s projects. We like to use natural and realistic-looking […]
How to create content for your blog
Everyone knows that great content is crucial to a successful blog. Knowing that is the easy part. The difficult bit is making it happen. Here are some tips that will get your from go to woah in no time! 1. Turn FAQs into blog articles One of the main ways in which clients will come […]
5 Content Tools To Save Time
5 Free Content Creation Tools To Save Time Making your own digital presentations can be a daunting task for most people. Not only are there a myriad of ways to show the world your idea or message but the process of creating content often requires learning how to use new tools. Thankfully the distance between […]
Metrics to make content marketing pay
Content marketing can be an extremely powerful strategy for generating leads and sales. At its essence, content marketing is about providing people with something of value (content), rather than directly attempting to sell them something. It could be any number of things… from quality content on your website that educates or helps people, to e-books, […]
How to Convince Your Boss You Need to Do Digital Marketing
Digital Marketing is now an essential part of building your company both online and in the real world. The rate at which people access information online is growing exponentially and it will continue to do so as advancements in smartphones and tablets improve. There has been a lot of research into the efficacy of digital […]