There are some clear trends and interesting statistics already emerging in the world of email marketing. Here are our Top Ten for the year so far. […]
Top 10 Email Marketing Statistics for 2016
Top 11 benefits of marketing automation
A marketing automation solution can greatly improve your business. Here are the top 11 benefits of implementing a marketing automation solution in your business. […]
Increase your customer engagement with SMS and email
True corporate success can only occur when a company adds value to the life of its customers. Customers will only pay the company’s bills if they believe that they generate an indispensable value from their purchase. Email and SMS are powerful marketing tools. They can either make or break a company’s marketing strategy, because they […]
Email: a more valuable tool than internet and social media
What’s the one tool that is absolutely essential to get your job done? A report by the Pew Research Center has shown that email trumps the rest as the most important tool in the online workplace. Overall, email ranked even higher than the internet. What do they mean by “online worker”? You may assume an […]
The best time to send email campaigns
The timing of your emails has an enormous impact on your open rates; however it could be a mistake to rely solely on generalised data without considering the many exceptions to the rules as well as the impact of mobile devices on email marketing. Test, test and test again. It’s the number one rule of […]
Report reveals surprising mobile trends for email marketing
When it comes to email marketing, desktop has traditionally outperformed mobile across most areas, but as a recent Consumer Purchase Behaviour Q3 report delivered by email marketing company YesMail reveals, this is changing fast. Smart marketers are now gearing up with the knowledge and skills to truly capitalise on the opportunities that come with selling […]