Vita Group is the parent company behind some of Australia’s best-known retail brands. […]
Case Study: Vita Group VITACON18 Conference Video Animation
What’s a logo grid and should you use one?
What’s a logo grid and why should you use one? We explain it all. […]
Spotting the difference between branding, identity and logo design
Can you spot the difference between branding, corporate identity and logo design? […]
5 reasons why you shouldn’t go cheap on your logo design
Your logo forms a part of your corporate identity. Here’s why you shouldn’t take the cheap road when it comes to designing your brand logo. […]
10 ways to get a good logo design brief
Is there a secret to building the perfect logo design brief? […]
Style Guides and why your brand needs one
Using a Style Guide is the easiest way to ensure the consistency and quality of your brand. […]
5 expert tips for logo design
Good logo design is crucial to branding and digital marketing. Before getting started, remember there are three important jobs that your logo needs to do. […]
What your logo colour says about you
It’s true that what you wear says a lot about who you are. And just as the colour of a your clothes says a lot about the person, so too does the colour of a company’s logo design say a lot about the company. Why consider colour? The colour of your logo design puts your […]
Google has a new logo
It was only last month that Google announced big changes to its business structure, and yet change continues for this fast-moving tech giant with the launch of a new-look logo design. We’ve seen Google’s logo evolve many times in its 17-year history. This latest logo uses a sans-serif typeface and is a lot more modern […]
Developing an effective logo design brief
What’s in a logo? The answer is “everything”. A logo conveys everything about your business and your brand. It’s the first impression people will have of your business and you want it to distinguish you from your competitors. It needs to be recognisable, memorable and convey a positive message about your business. A well-designed logo, […]