How do you know which social media platforms are best for your brand? As with most business decisions, it’s about weighing up the pros and cons. First you need to pinpoint your market and understand which platforms they are using and why. It’s also helpful to identify which mediums will best sell your business – […]
Should your brand be on Ello?
Today, there are in excess of 200 major active social media and networking sites. Most people would be familiar with the big six networks – Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+ – and many will use these for marketing purposes. However, these platforms have become so saturated with brands, it can be hard to […]
A complete look at fringe social networks
There are so many social media sites out there now, it’s overwhelming. It’s hard to even count the ways we can connect and share information with people across the world. With so many inventive and engaging ways to communicate, it’s difficult to know which ones will be effective marketing tools for your business. Venturing beyond […]
How to craft the perfect Facebook post
Is there such a thing as the perfect Facebook post? Almost every minute Facebook’s News Feed churns through content with many posts failing to get the reach they deserve. Sometimes it’s the smallest detail that can make the biggest difference, which is why it’s crucial to constantly keep up with best practice. User behaviour is […]
6 ways to increase engagement on Pinterest
Pinterest is a visual bookmarking tool, and a social network for creative people. It’s a great way to reach an audience who appreciate beautiful online content. Pinterest is not only fun for personal use, but can also do wonders for a brand’s image and engagement with an influential audience. Pins shared by businesses are among […]
Facebook warns Page owners their like counts will drop
Facebook Page owners may not be too pleased about the social network’s latest attempts to reduce the large number of inactive users registered on their service, but in fact it’s not all bad news. What are Facebook doing? While it might seem strange for a social network to choose to reduce the number of likes […]
Posting photos on Facebook now drives the lowest organic reach
In the past few years, Facebook has shifted from being one of the most easily accessible social media platforms for content marketing into one of the most complex. Not to use, that is, given that Facebook has one of the most user-friendly interfaces on the web, but in terms of being able to effectively reach […]
Video comes to Twitter
With social media channels becoming more dynamic than ever before, it’s little surprise to hear that communication giant Twitter is launching a brand new feature: integrated video. Much like Instagram, video on Twitter allows you to snap, shoot and edit before uploading directly to the app and sharing with your followers. Available for both Android […]
Email: a more valuable tool than internet and social media
What’s the one tool that is absolutely essential to get your job done? A report by the Pew Research Center has shown that email trumps the rest as the most important tool in the online workplace. Overall, email ranked even higher than the internet. What do they mean by “online worker”? You may assume an […]
Call-to-Action button new to Facebook
If you’ve been paying close attention you may have noticed a new feature that’s popped up recently on Facebook. Fresh to 2015 for the powerhouse social media platform is the worldwide introduction of call-to-action buttons for business pages. Digital marketing gurus are rejoicing as this new feature helps drive traffic to your website at no […]