One of the greatest challenges when using Twitter for business is in catching the eye of users within the 140 character limit. That’s where Twitter Cards can help. In this article, we explain everything you need to know and why you should be using them. What is a Twitter Card? In simple terms, a Twitter […]
Case Study: National Plant & Equipment
National Plant & Equipment (NP&E) is one of Australia’s largest suppliers of heavy machinery and earthmoving equipment. Excavators, dump trucks and loaders along with a range of service vehicles all feature in NP&E’s diverse fleet available for sale or hire. […]
How to craft the perfect Facebook post
Is there such a thing as the perfect Facebook post? Almost every minute Facebook’s News Feed churns through content with many posts failing to get the reach they deserve. Sometimes it’s the smallest detail that can make the biggest difference, which is why it’s crucial to constantly keep up with best practice. User behaviour is […]
6 ways to increase engagement on Pinterest
Pinterest is a visual bookmarking tool, and a social network for creative people. It’s a great way to reach an audience who appreciate beautiful online content. Pinterest is not only fun for personal use, but can also do wonders for a brand’s image and engagement with an influential audience. Pins shared by businesses are among […]
Turn your GIFs interactive with YoYo
Over the past few years, animated GIFs have taken over the internet. They’re everywhere, from Twitter and Tumblr to Reddit and Buzzfeed, and are used to convey opinions, create amusement or capture a moment. While GIF creation used to be reserved for those who knew their way around Paint Shop Pro, now there are websites […]
Top 5 content marketing blogs we love
The internet has too much information to amble through in search of the golden content marketing concept, and sometimes taking coffee breaks or a stroll around the block for “ideation time” isn’t an option when deadlines are concerned. We’ve found that the best way to keep ideas coming is to stay on top of the […]
Facebook warns Page owners their like counts will drop
Facebook Page owners may not be too pleased about the social network’s latest attempts to reduce the large number of inactive users registered on their service, but in fact it’s not all bad news. What are Facebook doing? While it might seem strange for a social network to choose to reduce the number of likes […]
Posting photos on Facebook now drives the lowest organic reach
In the past few years, Facebook has shifted from being one of the most easily accessible social media platforms for content marketing into one of the most complex. Not to use, that is, given that Facebook has one of the most user-friendly interfaces on the web, but in terms of being able to effectively reach […]
Video comes to Twitter
With social media channels becoming more dynamic than ever before, it’s little surprise to hear that communication giant Twitter is launching a brand new feature: integrated video. Much like Instagram, video on Twitter allows you to snap, shoot and edit before uploading directly to the app and sharing with your followers. Available for both Android […]
7 best blog topic generators
Digital marketers are always looking for a magic bullet; that single topic that invokes a rapid, compulsive almost tingly response in readers. Something that sends social media into a meltdown and catapults a brand to success overnight. Sometimes it’s pure dumb luck and sometimes it’s deliberate. It’s about tapping into the raw emotions of the […]