Most people think of Hong Kong or Singapore as key hubs of the Asia-Pacific region and that might be true when it comes to banking or data centres; but in the case of digital marketing, recent data suggests Australia is leading the way. Australia is gradually catching up to countries such as the USA and […]
Australian businesses are increasingly concerned with digital marketing, according to the latest APAC Digital Marketing Performance Dashboard Report, but although we’re leading the Asia-Pacific region in embracing digital, we’re still lagging the rest of the world in our commitment to digital. Australian companies slow to embrace digital marketing The APAC report rates each country in […]
When it comes to email marketing, desktop has traditionally outperformed mobile across most areas, but as a recent Consumer Purchase Behaviour Q3 report delivered by email marketing company YesMail reveals, this is changing fast. Smart marketers are now gearing up with the knowledge and skills to truly capitalise on the opportunities that come with selling […]
One of the fastest growing chunks of advertising budgets is mobile, with a 75% increase in mobile ad expenditure recorded by research firm AdAge for 2013. Now that the majority of Australians have a smartphone and many also have tablets, the mobile market is presenting some exciting opportunities for advertisers to reach a highly targeted […]
It’s a start-up dream come true… the stuff that keeps webpreneurs and developers up late working away on the next big idea to take the world by storm. It’s hard to believe that just 7 years ago, no one had heard of Twitter. Well, almost no one. The brainchild of Jack Dorsey, Biz Stone and […]
Digital Marketing is now an essential part of building your company both online and in the real world. The rate at which people access information online is growing exponentially and it will continue to do so as advancements in smartphones and tablets improve. There has been a lot of research into the efficacy of digital […]
Digital marketing is the new feather in the traditional marketer’s cap. It is an ever-growing part of our technological lives and continues to develop at light-speed (right, Spok?). In light of so much movement and change in the digital marketing arena it is important that both the marketing specialist and the client step back from […]