If you’ve been paying close attention you may have noticed a new feature that’s popped up recently on Facebook. Fresh to 2015 for the powerhouse social media platform is the worldwide introduction of call-to-action buttons for business pages. Digital marketing gurus are rejoicing as this new feature helps drive traffic to your website at no […]
In 2013, Forbes dubbed it the Quiet Giant of Content Marketing and today SlideShare is still somewhat underplayed despite its ability to generate free exposure for businesses. SlideShare is the world’s largest community for sharing professional content, and yet it isn’t over-saturated from marketeers. This makes it the perfect place to share your best infographics, […]
Digital jobs are highly coveted and while a killer resume helps, you won’t get far in the digital world if you can’t impress in person. Thankfully, at iFactory we’ve got you covered. With our top tips for performing at interview parts one and two, you’ll find all you need to know about how to prepare […]
In today’s social media saturated world, it may seem hard to believe that there would be competition between the two front runners in communication – Twitter and Instagram. Yet the competition is fierce, due to the fact that businesses can gain better footholds in their consumer bases from using one or the other, but not […]
Don’t we just love Facebook? Most of us cannot get enough of it. We love logging on and catching up with friends, brands, businesses and family every day. We cannot wait to go on our favourite groups and pages to check out what’s happening with our favourite actor, business, brand, musician or the news of the world. […]
About the Client National Heavy Haulage is a specialist heavy freight transport provider for the mining and civil construction industries. With experienced staff and a modern fleet of trucks and trailers, National Heavy Haulage transports all kinds of overweight and oversized equipment, from monstrous mining trucks to oversized hydraulic equipment. Client Objective iFactory has been […]
If you’re struggling to make any long term gains in your online profile with the usual PPC, social media management and SEO strategies, it may be time to look at a more long term solution. Here at iFactory we offer digital marketing and creative services retainers so that we can work long term on getting […]
The world of digital marketing is forever changing, and in order to keep up with the times it’s essential to stay on the pulse of up and coming trends. Get complacent and don’t move with the times, and it’s likely that you’ll fall behind. With 2015 fast approaching, there are a whole host of changes […]
The Google Penguin 3.0 update has been launched and it’s got everyone talking. Google Penguin is the code name for Google’s algorithm that was designed to decrease search engine rankings of websites that violate Google’s Webmaster Guidelines. Penguin was introduced in April 2012 to punish websites which employed SEO techniques associated with artificially boosting the […]
Brand ambassadors give you credibility, increase your reach and put a human face on your brand – and the more you have, the better. And guess what? Most of your best ambassadors could be right under your nose! Here are five tips to turn your employees into brand ambassadors. 1. Help them Don’t make your […]