In this third part of a four part blog series covering the topic of landing page optimisation, we will discuss the matter of when it is best to use a landing page. If you have not done so, we recommend you read Part One: What is a landing page and Part Two: Why should I […]
At iFactory we’ve taken it upon ourselves to explain ‘landing pages’ to you throughout a four part blog series. In this second part it will be made clear to you why you need landing pages for your website. If you have not yet read part one “what are landing pages?” it is recommended that you […]
In this first part of a four part blog series covering the topic of landing pages, we expand upon what a landing page actually is. As a fundamental online marketing tool, a landing page is quite literally the page you “land” on after clicking on a link that you have unveiled, usually in a search […]
ScheduGram is a relatively new service that launched earlier this year, and is fast promising to make the lives of social media managers a whole lot easier. Essentially, it is an Instagram management tool, allowing you to upload, edit and post images at a scheduled date and time. Nielsen reports that Instagram had a 66% […]
If you’re a social media user, you’ll no doubt have seen the growth of hashtags: the prefixing of a word or phrase with a hash or pound (#) symbol to create a clickable and searchable topic marker. The first hashtag was used on Twitter in 2007, but since then has grown to incorporate a wide […]
Millions of social media users now use hashtags on a regular basis: prefixing a word, phrase or abbreviation with a # sign to tag messages that refer to a particular topic. A hashtag renders a message searchable and linkable, making it perfect for use in a wide variety of different contexts. While they were commonly […]
The Queensland Regional Training Networks (QRTNs) bring together higher education and training providers and the public and private health sectors to coordinate, plan and facilitate quality clinical training opportunities across the state. […]
We love photography. We love free. What could be better than putting the two together? We use a mixture of supplied, free stock and purchased stock from libraries such as iStock to create our graphic design, print design, content marketing, websites, videos, and animations for our client’s projects. We like to use natural and realistic-looking […]
In a digital world of instant gratification and swipe-by perusing, it’s important to ‘make a point of getting to the point’ when it comes to communicating your message online. A bit of style will never go astray, but if your snappy words are planted in a wilderness of superfluous content, your audience won’t be able […]
If you’re a Google user, you’ll almost certainly have come across Google Knowledge Graph at work. It’s usually a panel or carousel of information that appears at the top or to the right of your search results and it’s a step closer to Google’s stated goal to ‘eventually provide immediate answers to specific questions for […]