Here are some simple steps you can take to make sure your website covers the basics of Search Engine Optimisation (SEO) […]
How to complete your own local SEO audit
SEO: simple ways to find the right keywords
If you know anything about web content, SEO and Google rankings, you know words are a powerful element. But how do you know exactly which words to choose to get your website visited and up there on the first page of Google? The more a keyword is used by searchers and websites, the more difficult […]
What does a digital agency do?
You may have heard the term ‘digital agency’, but aren’t sure exactly what it means. A digital agency is a firm that specialises in digital marketing. […]
Google now recommend ‘progressive enhancement’
Google have announced via their official blog that because ‘Times have changed’ they are now recommending ‘progressive enhancement’ in favour of their AJAX crawling scheme. Google’s AJAX crawling scheme The original proposal for the scheme was created in 2009 to remedy the fact that Google’s systems could not read web pages that used JavaScript, and […]
Why SEO is more sustainable than paid search marketing
Search engine optimisation (SEO) and paid search marketing (also called search engine marketing or SEM) are the foundations of digital marketing. Companies around the world, from small sole traders to huge multinational corporations, invest heavily in both to promote their brands, goods and services online. But when it comes to search marketing, it seems clear […]
Google’s definition of a high quality website (Part Two)
Whether it’s 5 star reviews or amazing content, we’ll give you tips to ensure your website leaves competitors in the dust. In part one, we discussed five aspects that make a low quality website. If you missed it, catch up before we go ahead: Google’s definition of a low quality website (Part One). In part […]
Google’s definition of a low quality website (Part One)
In 2016, keywords are not the only thing Google cares about. Google has started to crack down on poor quality website content, which means that business owners have had to adapt their strategies accordingly. There are a number of factors you will need to address to ensure your website can stand up to the challenge […]
Internal site links can result in higher search engine rankings
While most of us focus on search engine optimisation ‘wins’ in linking back from relevant sites, you may not realise that the links within the site also have an effect on search engine rankings. Savvy web development and SEO companies like iFactory use internal links wisely when developing a website. Just like building a house […]
Four must-do checks before investing in SEO
Maybe you’re a newbie to the world of SEO, or maybe you’re SEO campaign hasn’t delivered the reach and opportunities that you expected. Whatever your situation, here are four crucial things to check before SEO can help your website. […]
5 Ways to Attract More Readers to Your Blog
We all know the feeling of wanting more. More money, more time, more friends, more wine. For corporate bloggers, it’s all about more readers. In previous blog articles, we’ve looked at things like how to write great content and useful topic generators tools. Now that you’ve had time to digest the basics, it’s time to […]