The Pablo extension for Google Chrome, created by social media marketing geniuses Buffer, provides users with an easy platform with which to create effective and enthralling images for social media. You might be thinking you’ve already got that area covered, or that you’d prefer to look for the perfect picture yourself. If you’re doubtful about […]
We all know that our brains process visuals faster. They also retain much more information when it’s delivered visually. For these and many other reasons, visual content now dominates the internet, especially on social media. Whether it’s Facebook, Twitter, LinkedIn or Pinterest, posts with visual content have been proven to drive interaction, comprehension and conversion. […]
As social media becomes increasingly ingrained in how we interact with one another, the pressure is on for marketers to convert Likes into leads. And it’s no wonder, especially as 71% of users say they’re more likely to purchase from a brand they follow online. The stakes are high. In pursuing these leads though, it’s […]
It’s one of the big questions facing marketers and businesses today. How long until we start seeing returns on our social media investment? The answer is there are no short cuts to quick returns in social media marketing. It takes long term planning and continued investment to start generating returns. And, to have even the […]
You’ve bitten the bullet and opened several social accounts. You’ve built your profiles, posted a few times and even gained some followers. So, how long do you have to wait until the sales start flooding in? In this two-part series, we look at some of the common roadblocks to social media marketing success, and what […]
It’s something that happens quite regularly on social media. Your Facebook news feed suddenly starts filling up with the same viral, boilerplate post and before you know it, you’re sucked in too. Over the past few days and weeks there have been two such chain letters floating around on the popular social media platform: one […]
Right now two apps are battling for supremacy over live video streaming via social media. New mobile apps Periscope and Meerkat have emerged recently and both let you broadcast your surroundings live and share them on social right now! How to get started Both apps are accessed and used in much the same way. You […]
One of the greatest challenges when using Twitter for business is in catching the eye of users within the 140 character limit. That’s where Twitter Cards can help. In this article, we explain everything you need to know and why you should be using them. What is a Twitter Card? In simple terms, a Twitter […]
If you’re struggling to make any long term gains in your online profile with the usual PPC, social media management and SEO strategies, it may be time to look at a more long term solution. Here at iFactory we offer digital marketing and creative services retainers so that we can work long term on getting […]
Snapchat is a neat iPhone and Android app that lets users have fun mobile conversations. Here’s how it works: Snap a photo or a video, add a caption, and send it to a friend who sees it for a few seconds before it disappears forever. This “self-destructing” feature is one of the most unique things […]