In a digital world of instant gratification and swipe-by perusing, it’s important to ‘make a point of getting to the point’ when it comes to communicating your message online. A bit of style will never go astray, but if your snappy words are planted in a wilderness of superfluous content, your audience won’t be able […]
How to update your Twitter profile to the new look Your Twitter profile page lets the world know who you are. It’s a place where you can express yourself, engage with your customers, build brand awareness and attract attention. So why not make it as appealing and visual as you can? Coming soon to everyone […]
As of the 14th April, LinkedIn will be retiring the Products & Services tab from Company Pages. Businesses who have been using the Products & Services tab to showcase everything they do in the one place and manage it with one login will now need to be prepared to have separate accounts for each of […]
For some time now, marketers have been frustrated and confused by Facebook’s changing algorithms and their perceived effect on organic reach. According to Facebook, organic reach of around 16% is about right for business pages and it’s practically the same for individuals. But this number doesn’t really reflect the actual reach of your posts. 1. […]
A recent study by Dr Owen Churches of Flinders University reveals that after 32 years of creating smiley faces out of keyboard characters, we now recognise the sideways face in the same way as we would a real face. It takes just milliseconds for the human brain to recognise a face. Now, Dr Churches has […]
There’s no doubt about it, social media is no passing fad. And it’s not just social either – today around 93% of businesses now incorporate social media in their marketing strategy. Even so, many businesses are overlooking some basic social media fundamentals, missing opportunities and failing to make the most of social because of wrong […]
With more than one billion active Facebook users around the world and twelve million Australians checking in weekly, Facebook usage data can provide some pretty interesting insights into the things we liked, talked about and shared throughout the year. Here’s some of what mattered to Australians on Facebook in 2013. The MCG is among the […]
It’s a start-up dream come true… the stuff that keeps webpreneurs and developers up late working away on the next big idea to take the world by storm. It’s hard to believe that just 7 years ago, no one had heard of Twitter. Well, almost no one. The brainchild of Jack Dorsey, Biz Stone and […]
Digital Marketing is now an essential part of building your company both online and in the real world. The rate at which people access information online is growing exponentially and it will continue to do so as advancements in smartphones and tablets improve. There has been a lot of research into the efficacy of digital […]
Social Media is a very effective tool for marketing your business online. Since its inception there has been a growing need to execute the accounts with clear intention and vetted content. Ideally your social media accounts should aim to engage your followers to give the perception they are interacting with a real person rather than […]