It’s that time of the year when companies of all sizes reflect on the big social media themes of the last 12 months and start thinking about which trends might shape social media marketing campaigns in the year ahead. In this two-part series, we’re looking at the rapidly changing environment of social media and which […]
Social media: organic versus paid reach
Is organic versus paid reach more effective to grow and convert your online audience? We review the benefits and pitfalls of each. […]
All you need to know about Twitter Cards
Are you using Twitter Cards? There are some new features you should know about. […]
Top SEO Trends for 2017
As the end of 2016 approaches, it’s time to start thinking about digital strategy for 2017, including the trends that will shape SEO. […]
Creating video content for digital marketing: 5 tips
From social media, to premium digital display advertising placements, and particularly YouTube, video has become one of the most powerful ways to deliver your digital marketing message. […]
5 ways to beat the Instagram algorithm
In the world of social media, Instagram has become one of the most important digital marketing tools. From building up a solid brand niche through themed feeds and company colour schemes, to driving engagement through hashtags, Instagram helps us to get our brands out there, seen, and, most importantly, remembered. […]
4 reasons why podcasts mean business
Here are four reasons why you should be embracing the power of the podcast. […]
This year’s latest social media numbers revealed
We have more reasons why you can’t afford to avoid social media any longer when it comes to your business. […]
How to convert your Instagram profile into a Business Profile
If you’ve got a personal Instagram profile, why do you need an Instagram Business Profile? […]
Your three-step guide to setting up an Instagram Business Profile
Now, with the roll-out of Instagram Business Profiles – accounts that are officially recognised as a business will receive special tools to help measure engagement and promote business profile posts. […]