Web address, domain name, web hosting, corporate identity, digital strategy, online marketing
Domain names are really extensions of your corporate identity.
At iFactory we strongly believe in brand integration for your digital strategy and a domain name is an important consideration for this process. Domain names are the location term you choose to have for your web address. In other words it will be the address of your website online, for example iFactory’s domain name is iFactory and our web address is www.ifactory.com.au. Selecting a relevant domain name is as important as your business name because it will be linked to online marketing and online searches and used in your web address and general online presence.
There are other factors to consider when it comes time to choose a domain suffix. These are the sections that come after the domain name. For example the domain suffix for this website is .com.au, representing that we are located in Australia.
The iFactory marketing team can work with you to choose a domain name that reflects your corporate identity without causing confusion for your current and potential clients. If you have a long business name or it is difficult to spell it can cause issues with search engines and location by potential clients. iFactory will consult with you on a domain name choice that aligns with your identity, trading name and digital strategy.