You’ve arrived at Part Three of our four-part series, examining Australians and social media use in 2015. The amazing facts you’ll read here are from the May 2015 Sensis Social Media Report. […]
Australian social media use in 2015: Part Three
Australian social media use in 2015: Part Two
You’ve landed on Part Two of our series about Aussies and social media use, where we summarise the contents of the annual Sensis Report. […]
Australian social media use in 2015: Part One
Welcome to iFactory’s four-part series, summing up how Australians used social media in 2015 – both personally and in business. […]
Using photos and video to engage your audience
We all know that using social media is a great way to engage your audience, but you don’t need a degree in digital marketing to realise that text posts alone aren’t usually enough to maximise your reach. […]
Plan your marketing with a content calendar
Do you know where your digital marketing is heading one month from now? What about one week? Tomorrow? As business owners, we all know the importance of planning for the future. Yet when it comes to our online marketing, whether it be social media, blogs or AdWords, many business owners are still laying the railroad […]
8 great tools that create content ideas
There are a wide range of tools available that can help you create new, engaging content that is relevant to your online audience. […]
Social media’s gold rush
Social media has been present since the mid-2000s, but its rapid increase of power since 2010 has prompted many to ask, “How does it affect me?” […]
How to define your target audience in 4 steps
When building a business, one of the key starting points is to define your target audience. Perhaps you’re about to start some digital marketing for an ecommerce site that sells wooden toys or maybe you’d like to sell high powered luxury yachts to the wealthy – how are you going to catch their attention if […]
SEO: simple ways to find the right keywords
If you know anything about web content, SEO and Google rankings, you know words are a powerful element. But how do you know exactly which words to choose to get your website visited and up there on the first page of Google? The more a keyword is used by searchers and websites, the more difficult […]
Celebrating women in digital
Today, Tuesday 8th March 2016 marks International Women’s Day, and to celebrate we want to present the issues of gender inequality within the digital workforce, and discuss how women who code may be the untapped resource of the future. Will women thrive in the brave new world of digital? Our workplace models have changed significantly […]