Any web developer can tell you that when it comes to building an effective website, good web design is only half the battle. If you’re considering hiring a web designer, here are five reasons you might want to invest in a full service digital agency instead. 1. An effective website needs good design and good […]
A marketing automation solution can greatly improve your business. Here are the top 11 benefits of implementing a marketing automation solution in your business. […]
Google have announced via their official blog that because ‘Times have changed’ they are now recommending ‘progressive enhancement’ in favour of their AJAX crawling scheme. Google’s AJAX crawling scheme The original proposal for the scheme was created in 2009 to remedy the fact that Google’s systems could not read web pages that used JavaScript, and […]
Search engine optimisation (SEO) and paid search marketing (also called search engine marketing or SEM) are the foundations of digital marketing. Companies around the world, from small sole traders to huge multinational corporations, invest heavily in both to promote their brands, goods and services online. But when it comes to search marketing, it seems clear […]
The Pablo extension for Google Chrome, created by social media marketing geniuses Buffer, provides users with an easy platform with which to create effective and enthralling images for social media. You might be thinking you’ve already got that area covered, or that you’d prefer to look for the perfect picture yourself. If you’re doubtful about […]
The popularity and success of visual content marketing has been growing at a shocking rate in recent years, and it shows no sign of stopping. No matter your business, content marketing through digital channels is vital to build success, and here are some of the surprising statistics that prove it. […]
Tweets have traditionally been short and sweet. But several sources inside the social media giant have suggested that the 140 character limit could be lifted in favour of something more substantial. A potential update to 10,000 characters could be on the cards for Twitter. Twitter originally started as an SMS-based service, which is where the […]
Digital marketing and advertising experts agree that 2015 has been a milestone year. We have cut a clear line of evolution from advertising with text and image to leaning more toward personalisation, customisation, and video platforms. Here are our top 7 digital marketing trend predictions for 2016: 1. Viewability ‘Viewability’ will become a buzzword in […]
True corporate success can only occur when a company adds value to the life of its customers. Customers will only pay the company’s bills if they believe that they generate an indispensable value from their purchase. Email and SMS are powerful marketing tools. They can either make or break a company’s marketing strategy, because they […]
If you were to head over to Google Plus and check out your page today, you might find that things have changed a little bit. While Google has not been able to put together a social media interface that competes with the big names of social media, they have revamped their current offering. The new […]