About the Client
Knauf are one of the world’s largest manufacturers of insulation products and solutions. Their manufacturing capabilities and German technology allows them to produce some of the most advanced insulation products in the world.
With modern production facilities spanning 15 countries, including Europe and North America, they have more than 37 manufacturing sites producing superior quality products.
Knauf Insulation, fresh from successfully entering the Australian market, were looking to take the next step – Japan. A partnership between Knauf Insulation and Onnetsu, ( two well-established and respected companies ) was formed to get things started. To facilitate this launch a bespoke – Japanese market – digital presence was required.
iFactory collaborated with Knauf Asia Pacific and their marketing partners in Australia and Japan. A comprehensive design process was undertaken to ensure the digital solution assets created were both ‘on-brand’ yet relevant to Japanese consumer tastes. The website was built to be bi-lingual enabling the content to be displayed in Japanese and English versions.