TJM Case Study
ABOUT THE CLIENT
TJM was founded in 1973 by three off-road vehicle enthusiasts, whose customised bull bars, roll bars and recovery equipment lead them to start a business in commercial manufacturing. Today, TJM is a leading manufacturer and distributor of 4WD equipment in Australia, with an extensive range of vehicle protection, winches, suspensions, canopies, recovery equipment and more. As an innovative Australian-based company, TJM has become an industry leader in automotive enhancement and customisation.
TJM’s new website had to unite the different aspects of the business under one seamless platform and compete on an international scale. Their aims were to engage their market and boost sales, manage inventory and sales through a live database, and enable users to search for and purchase products online. The solution had to consider the spectrum of users from within the business to streamline operations and centralise communications, and from outside the business to improve the user experience and boost sales. To realise the latter, TJM’s ultimate aim was to integrate 3D visualisation enabling users to “kit out” their 4WD.
To ensure that the digital solution incorporated all aspects of this complex corporation, iFactory coordinated in-depth stakeholder workshops to pool collective knowledge from both TJM corporate and their distributor network. From this, a list of detailed user profiles and case studies informed our design approach to include a 3D sales configurator using the latest in WebGL technology and a secure ecommerce function to integrate with TJM’s ERP Pronto. The sales configurator used SolidWorks to convert TJM’s engineering drawings in CAD into a WebGL browser to allow users to visually configure their vehicle with TJM products in 3D.
iFactory then customised the ecommerce function, which integrated with TJM’s ERP Pronto to feed inventory data and manage sales. Additional features included a store locator with Google Maps integration; an advanced “search by” function; a newsletter sign-up form; comprehensive Member Portal for distributors; and links to social media. The design and content of the site was guided also by a broader digital marketing strategy to ensure the website had solid market definition, search engine optimisation (SEO) and click tracking.
Key Website features (for website only)
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